Pinpoint Direct Marketing


Direct mail is an important outreach tool for attracting new members – and for growing your relationship with existing ones. But how can you ensure those printing and mailing costs deliver the value you need?

A true extension of your marketing department, Pinpoint Direct Marketing understands the importance of driving action and achieving a successful ROI on every campaign. Based on our years of experience with over 150 credit unions, we’ll work alongside your team to recommend campaigns that have proven to work – customized to your unique audience and credit union culture, of course.

Our highly personalized, variable direct mail campaigns can drive to personalized landing pages (PURLs), enabling you to track campaigns successes and quickly connect people with offers that matter to them.

Pinpoint includes data preparation services in each project to enhance your campaign success. Let our experience enhance your campaign’s deliverability and avoid costly data mistakes.

Included Services:

  • List Normalization and Versioning – Want to send us multiple data files for your project, no problem. We will normalize your files and merge it into one list with the appropriate versioning.
  • Address Standardization (CASS) – Use USPS postal requirements to normalize your addresses to enhance deliverability.
  • Deduplication/House-holding – At your direction we will determine the level and hierarchy for eliminating redundant records.
  • Change of Address (NCOA) – Available at no additional charge.
  • Postal Presort – Efficient entry into the mail stream

In addition, Pinpoint will work with you to define a list purchase and work with outside list providers to acquire prospect/nonmember data.

“Pinpoint not only made our projects seem seamless during the duration of the process, but the individuals that I had the opportunity to work with were both professional and friendly. I would highly recommend Pinpoint to anyone seeking a creative, organized marketing agency with amazing staff!”
– H.C., a Western client